Bio

Producer with 10+ years of events management experience covering theatre, comedy, music, games, and science communication. Founder and director of a major comedy festival. Expert technician and tour manager.

Experience

Festival Director, Actually Rather Good Comedy Festival

May 2012 ~ present

Founded and continue to run ARGComFest, an annual comedy festival described by London's Evening Standard as "the comedy Glastonbury". Since 2012, the festival has grown to be a major event on the comedy calendar with sixty acts appearing over two days. ARG has also grown beyond the London festival to other events, including a programme of 35 shows at Glasgow International Comedy Festival in 2020.

  • Developed the event from the initial idea to a sold out event, eight years in a row.
  • Researched venues, ticketing agents and partners/sponsors, developed relationships with them and negotiated hire fees / commissions / agreements.
  • Produced and managed festival budget; set achievable break-even point and multiple bands of ticket prices accordingly; generated regular sales reports.
  • Scouted new talent, programmed entire schedule, brokered fees with acts and agents.
  • Wrote and implemented ethical and diversity policies: the entire programme has been gender-balanced since 2016 with diversity and representation continuing to improve year-on-year.
  • Produced promotion and marketing strategy; fostered relationships with journalists and critics; wrote and distributed press releases.
  • Generated and maintained web and social media presence; created and monitored social media advertising campaigns.
  • Scouted and recruited experienced volunteers and staff to work the festival weekend.
  • Risk assessment and mitigation: minimised risks and liability/exposure.

Digital Marketing Assistant, Glasgow International Comedy Festival

November 2018 ~ April 2019

Worked as a key member of the core team delivering Glasgow International Comedy Festival, with specific responsibility for developing effective digital marketing and playing the leading role in the festival's digital presence — but also offering input and advice on programming, operations and other matters.

  • Led on-sale process for all events including building show listings through the festival’s bespoke CMS system, collating and editing copy and images, and liaising with external ticketing partners.
  • Completed other web content management including uploading adverts and developing blogs. Monitored and reported all online statistics and maintained customer databases and mailing lists.
  • Liaised with sponsors to fulfil online elements of agreements, and with press and media on promotions and competitions.
  • Produced concise, effective copy for marketing materials and collated images and copy from promoters to feature in comedy festival brochure.
  • Researched alternative digital avenues to promote the festival.
  • Dealt with general online administration including email and telephone enquiries.

Theatre Operations Coordinator, King's Head Theatre

October 2016 ~ October 2017

Worked in key office and front and back of house roles at London's first pub theatre supporting a period of major development and growth.

Technical Duty Management
  • Managed technical and production requirements of in-house shows and visiting companies.
  • Ran technical rehearsals, plot sessions, and get-ins/outs.
  • Designed and programmed lighting and sound alongside other creatives.
  • Maintained venue including painting, equipment repairs, and tidying.
  • Liaised with visiting companies and assisted with pre- and post-production.
Front of House
  • Sold tickets and merchandise, checked takings and deposited cash in safe.
  • Generated Front of House reports and cash admin documentation.
  • Responded to customer queries in person and via phone, email, and social media.
  • Managed internal and external ticketing systems, including press allocations.
  • Gave fundraising speeches, collected donations, and signed up patrons to friendship scheme.

Venue and Office Manager, The Invisible Dot Ltd

July 2014 ~ July 2015

All-encompassing role managing the venue, bar, box office, hire spaces, and company office. Responsibilities included facilities management, financial and budget management, bar and box office management, technical and production management, HR, Health and Safety, and security. Represented the company at licensing meetings and delivered a critical project replacing telephony and data systems.

Responsibilities
  • Managed cleaning and maintenance by external contractors.
  • Maintained annual venue budget, processed invoices, produced weekly income analysis, completed banking.
  • Advised Company Director and General Manager on required venue expenditure and worked with them to set future budgets.
  • Ordered bar stock and consumables, developed relationships with breweries and suppliers.
  • Recruited, trained and managed managers, technicians, and bar staff.
  • Supported General Manager with recruitment of core staff.
  • Created monthly rota for venue staff and ran payroll with external bookkeeper.
  • Performed annual reviews of venue risk assessments and ensured compliance with fire safety and licensing regulations.

Other key roles

  • Freelance: Tour Manager on many UK comedy/theatre tours including shows at Edinburgh Festival Fringe, Latitude Festival, and Cheltenham Science Festival, 2012-17.
  • Soho Theatre: regular Venue Technician for theatre and comedy, 2016-17.
  • Amnesty International UK: management of conferences, film screenings and other large events, plus IT Support, 2013-14.

Knowledge

  • Comprehensive skills in audio production (podcasts, sound design, music), graphic design and video editing using Adobe Creative Cloud suite, Logic Pro X, QLab, and other software.
  • Professional web development - both writing HTML/CSS code and using content management systems such as Wordpress and Drupal.
  • Experienced administrator of Google Apps / GSuite, BT Cloud Phone.
  • Proficient with all major office suites: Microsoft Office, Google Docs/Drive, Apple iWork.
  • Expert Mac user - plus wider experience including Windows and Linux.
  • Knowledge of basic scripting/programming; version control systems (including Git and GitHub); cloud platforms such as Heroku, AWS, and Google Cloud; Twitter bot creation; Twine interactive fiction.

Education

  • Academy of Live and Recorded Arts: FdA Stage Management and Technical Theatre (Distinction), 2011.
  • Orbital Sound: Sound Fundamentals for Theatre course, 2011.
  • Just FX: Pyrotechnics Operation and Safety Awareness course, 2010.
  • ETC: Eos family lighting console training (Ion, Element, Nomad), 2010.